Anna
Lubitz
PR
and
Communications
What to get
Many companies focus on letting the world know, that they and their products are the best. Spoiler alert – the world mostly couldn’t care less! People want to hear something valuable: Whether it's a compelling, emotional story or a fresh new and unique perspective. Instead of asking you what you want to say with your brand, I'll show you your suiting target audience and let you know exactly what this audience is interested in hearing.
My work is about consistency and ongoing, supportive and evolving programs. These focus on the core products and messaging, reliably keeping your brand ever-present and relevant, even after the allure of the new launch has faded.
Media Relations
At my core I am ever mindful of the established and awesome strength of print and broadcast media as well as harnessing the infinite power of the internet including online magazines, blogs, podcasts, and influencers. I create the public awareness for your company's news by targeted media coverage and communicating stories in lifestyle, business and trade publications.
I create content, including press releases, articles, Q&As, media alerts etc., that are about substantial and compelling content and build up and engage the community.
Content Ideation and Creation
I build, develop, and manage brand relationships with editors on the German media landscape.
Public Relations
I manage and coordinate events and desk side visits, evening gatherings or other great opportunities to let people experience your brand exclusively. These events can be hosted and moderated by myself.
(VirtuaL) Events
I define my client’s raison d’être and relevance in the marketplace as well as creating a distinctive voice and state.
Image
Development
I create approaches and messages, making use of manifold touchpoints in order to reach and entice consumers throughout their daily lives.
Building Brand Awareness
Besides media, I also get the right people experiencing and talking about your brand on social media.
Influencer
Relations
Podcast
I host a podcast called “The Experience Talk” and am happy to consult and help my clients to enter this market, if required.
About me
I have 10 years of experience consulting, creating and executing PR strategies, doing pitches and securing targeted media coverage for clients from fields such as beauty, food & beverage, interior & lifestyle to establish them as industry trailblazers, subject matter experts and thought leaders. I help all of them in growing and ongoing development, also by creating brand awareness through media placements and strategic partnerships.
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